Lean On by Major Lazer was our first music video conversion, and an absolute classic track & video. MTheory wanted Lean On converted as it is considered 'evergreen' content, and traffic spikes on this video anytime there is a new Major Lazer song, tour, etc.

We completed the full video conversion, as well as a number of 10s, 15s and 30s clips that can be used on Instagram, Snapchat, TikTok or any other vertical platform

MTheory was an early believer in vertical video and providing innovative marketing and engagement techniques for their incredible base of artists. We began working with MTheory on two classic tracks, Lean On by Major Lazer, and Sunset Lover by Petite Biscuit. Those videos led to MTheory entrusting us with Make It Hot, one of the biggest tracks of the summer.

We completed the leadup trailer as well as the full video conversion which launched the same day as the horizontal one across Instagram (IGTV & artist stories), TikTok, etc.

Another classic track and video from Major Lazer from the good folks at mtheory. This was posted to Major Lazer's Instagram TV channel.